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Notstitched began with a simple idea: to create a lifestyle brand that merges comfortable, luxury products with an accessible price point. We believe that fashion should be accessible to everyone. Every person deserves to look and feel their best, comfortable and empowered no matter what flaws or insecurities they believe they have. We focus on providing clean, minimal designs which can be styled up or down depending on how you feel that day.

“I want to create clothes that are easy to wear yet feel luxe. Clothes that will look good on ANYONE. I want you feel unbothered for every piece your purchase. Something that will always be found in your wardrobe; an everlasting ESSENTIAL. We are a new established brand based out of the UAE who is keen to evolve with our growing family’s feedback “

- Founder & Creative Director

Social Responsibility Initiative

As a brand that values responsible growth and its impact on the world, we aim to release capsule collections every quarter that focus on specific topics or situations. Through these collections, we hope to educate and raise awareness about important issues that demand attention.